207 OUTDOORS

BRAND IDEA

The numbers 207...

The number 207 is a combination of influences of the numbers 2, 0 and 7. ... The number 207 symbolizes developing spiritual abilities, endings of major life cycles and the beginning of new ones. It also symbolizes adaptability, harmony, balance, spirituality, inner wisdom and intuition.

207 also is the amount of bones that are within the adult human body. As shown there are many bones represented throughout the brand. Such as the skull, ribcage, hand, foot, and pelvis.

207 Outdoors was created to not focus on strictly the outdoors but to focus on what the outdoors does for the body. We use our bones to create movement and movement allows us to experience the world around us; without our bones we are just a pile of flesh. 

This is not an actual brand but an idealization what it could be.